Partners & Associates

Fiona Parashar

Founder & CEO

Fiona set up Leadership Coaching in 2000, driven to use her corporate experience and academic background to make a positive difference to leaders, executives and women in business. Here, she shares her coaching journey, her favourite type of client, and even a few of her guilty pleasures...

In my early career, I held senior positions in advertising and media agencies including Ogilvy & Mather, McCann Erikson and Universal McCann, where I ended up as Joint MD. 

After having my second child, I wanted to do something that harnessed my love of psychology and people, while championing the concept of business as a force for good. I also wanted to be my own boss, create a more balanced lifestyle and be present for my young children. 

Leadership Coaching was the answer. 

Over 20 years, I’ve honed a signature style that fuses positive psychology with a love of nature. My favourite clients are high achieving successful leaders who need to give themselves ‘permission to be me’, and align themselves to their own values and purpose – instead of comparing themselves to others and finding themselves lacking. 

The questions I love to ask are ‘what can we celebrate?’ and ‘what is the question that won’t go away for you?’ These often trigger a profound response and mark a significant moment of realisation and clarity. 

Coaching isn’t just a career, it’s a way of life for me. 

I myself feel energised when walking and talking in nature with friends, family and clients, or journaling with a coffee in a café. I love cycling and al fresco swimming – in fact, any outdoor exercise. I’m also committed to the guilty pleasures of dark chocolate and crisps.

Causes and issues close to my heart are accelerating gender equality, holistic health, mental health and wellbeing – all of which inspire the shape of Positive Giving. Since 1997, I’ve been a member of WACL (Women in Advertising & Communications London) and am an appointed Fellow of RSA (Royal Society for Arts, Manufacturers and Commerce). 

Certifications and qualifications

  • BSC (hons) Psychology,
  • MSC Positive Psychology,
  • NLP Master Practitioner
  • Certified & accredited Master Coach
  • Certified Meditation and Mindfulness teacher
  • Certified Coaching supervisor
  • Accredited to administer and process psychometric testing, including MBTI, FIRO-B and Emergenetics® and Leadership Circle Profile.

Our Coaches

Our diverse team is united by the values that underpin positive psychology. We’ve worked alongside each other for many years, drawing on a wealth of industry experience, skills, compassion and strength.

Together, we are committed to coaching leaders to realise their full potential. In the first instance, you will have an initial matching call with our Founder and CEO Fiona Parashar, who will determine you coaching needs – and the right coach for you.

Sue Hartley

A child is walking along a beach. She sees a star fish washed up on the shore, picks it up, throws it back into the sea and says “I made a difference to that one”.
Making a positive difference, albeit on an individual basis, is what inspired Sue to become a coach. Here, she shares more about her work and approach…

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Dr. Lucy Ryan

Twenty-five years ago, when she was still acting and singing, Lucy suffered from acute stage fright. A coach saved her, guiding her through the fear. It left her intrigued to learn more and marked the start of a long journey into coaching that still inspires her today

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Mia Kennedy

How did Mia become a coach? After being promoted into a big important job and receiving coaching, she thought – ‘man, this is helpful’. And then – ‘this is the job I was made to do’. Here, she shares how her career change has impacted her life – and the lives of her clients.

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Jackee Holder

An interaction with a brilliant coach in her early career was what set Jackee Holder on her journey to becoming a coach. The mix of questions, and the quality of her listening and presence took her breath away. She realised she wanted to be that person for others. Here, she shares her own coaching path

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Sharon Charlton-Thomson

If you think to yourself, ‘I ended up here’ rather than ‘I want to be here’, Sharon may be the coach for you. By exploring the relationship you have to yourself and others, she helps navigate the inner critic and helps those needing to claim their position, role or even life. Here, she shares what – or rather who – inspired her to become a coach

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Ruth Rochelle

“She doesn’t judge or tell you what the answer should be, but she opens up your mind to the range of possibilities”. This wonderful feedback gives just a glimpse into Ruth’s coaching style. Here, she shares what got her into coaching, and her favourite client to work with.

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Sandra Visser

Sandra worked as one of my closest associates for about a decade before moving to Boulder, Colorado. Now she travels back a few times a year to deliver the Coaching Intensive training with me. She also offers Vision Days for the lucky few who can catch her whilst she is in the UK.

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Jim Godfrey

“There’s no point beating about the bush!” This informal but direct approach pretty much sums up Jim’s’s style of coaching. And it’s a tack appreciated by clients who want to shake things up. Here, he shares what he loves about coaching…

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